The Edge

Experts estimate that 57% of salespeople lack effective communication skills. That statistic is much higher when you include all professionals.

By mastering advanced communication skills, you will develop the ability to strategically (and ethically) influence others and gain an edge in your career, finances, and life.

My name is Bill Gladwell, and I have always felt that sales suck. Yet, I have been in sales since 1989 and view the profession as an art.

I understand that this is a dichotomy, so allow me to explain.

I began my sales career in 1991 selling cars. After two days of watching videos in a room alone, I was put on the lot to sell a vehicle. I verbally vomited all the information I learned in training on the customer. Eventually, she bought the car, but I hated the process, and so did she. It felt icky.

Over the next few years, I had several sales jobs — security systems, radio advertising, mortgages, real estate, life and health insurance, and probably a few I blocked out. I was great at each one, but they all sucked.

Of course, the problem was me. I was pushing my ideas, products, and services on the probable client — as I was taught in all the sales training I sat through.

Most sales training focuses on guiding a probable client through a process of manipulation designed to paint them into a corner that is hard to escape. The majority of humans dislike difficult conversations and confrontations, and with pressure from the salesperson, they buy in order to exit the situation. This leads to unhappy customers, returns, rescissions, negative reviews, and disdain for the sales profession.

I eventually realized humans despise the process of being sold something, but they do enjoy buying what they want and need.

So I started my journey to make selling enjoyable (or at least tolerable) — for my probable clients and me. I knew there had to be a better way.

I became obsessed with learning how humans think, behave, and interact. I spent a decade mastering hypnosis and Neuro-Linguistic Programming™ (NLP™) and eventually became a trainer in both modalities. Over 30 years, I have earned the reputation of being a hypnosis, influence, and persuasion expert.

For many years, I put what I learned into action as a pharmaceutical representative for Johnson & Johnson. While with J&J, I won several sales awards and became a sales trainer. More importantly, I had fun while creating a very comfortable lifestyle.

In 2008, I resigned from J&J and began teaching sales professionals in all industries how to influence others ethically and take their sales to the next level.

My training (The Edge) isn't for the beginner in sales. My clients are sales professionals at the top of their game but want that additional element to take their sales career from great to extraordinary.

Before we go further, let me tell you whom this program is NOT for.

If you fall into one or more categories below, you can stop reading now.

• You lack ethics.

• You want to learn to manipulate others.

• You lack empathy.

• You view your probable clients or humans as a means to an end.

• You are attending because your boss made you.

• You believe hypnosis is fake, and you will never be convinced otherwise. (If you're on the fence, that's okay.)

• You think NLP™ is junk science. (NOTE: It's not a science — it's a toolbox.)

• You tend to verbalize or think, "This will never work" or "I'll never be able to learn or do this." It works, you can learn it, but there is not enough time in the training to focus on deeply-rooted beliefs.

If none of these apply to you, read on.

About "The Edge"

Influence — the capacity to shift a human's perceptions, emotions, and actions — is the most critical skill you can master to improve the quality of your life.

It's the process of getting another human to associate their most desired feelings, emotional states, and sensations with your idea, product, or service — and feel good when they think of you, your vision, and what you have to offer.

The Edge will give you the answers to these questions:

• How can I instinctively use the ideal method to communicate with each human I meet?

• How do I bypass objections, critical rejection, and personal resistance?

• How can I, directly and indirectly, lead humans individually and in groups?

• How can I guide others to new behavioral patterns and changes in belief?

• How powerful would I be if I could engineer meaningful and lasting change during a "normal" conversation?

• What effect would this skill set have on my relationships, career, business, and life?

After this unique learning experience with me, you will have all the answers to these questions and the ability to use this knowledge and these skills.

This program allows you to communicate with others, be more influential and capable in your interactions, and powerfully persuade humans regardless of your previous education or background.

What will I leave with?

During this training, you will begin to master language, influence, and persuasion. I will unpack the structure of language and begin to build awareness and sensitivity to recognizing patterns in ordinary language and conversation as you simultaneously develop the ability to use these patterns intentionally.

I will uncover the magic of non-verbal language as the receiver and sender of the communication. You will learn the patterns of influence and persuasion used by the top communicators throughout history.

You will discover how to elicit the strategies of humans and present your message effectively. As a result, you will incredibly influence humans by making this shift in your perception and communication style.

By the end, you will know how to utilize this information in every interaction.

You will:

• Recognize when others have shifted their emotional states,

• Know how to intentionally shift your emotional state and the emotional states of others,

• Be able to recognize and use persuasive language in "ordinary" conversation, and

• Select the specific message you want others to hear, remember, and act upon when you speak.

I will instill within you the ability to use this technology reflexively so you don't have to think about it.

In all forms of mastery displayed by top performers and high achievers: athletes, executives, financiers, professionals, martial artists, musicians, and actors — the ability to use reflex responses separates top performers and high achievers from the rest.

These individuals have trained to notice, recognize, and respond to incoming information before consciously being aware of what they are responding to and even why. They have learned to rely upon and trust these reflexes and continue to master and improve them.

This is where I excel — in building reflex response potential within you.

Let's give your career The Edge.