Why Doing Favors Makes You Friends: The Ben Franklin Jedi Mind Trick
The Ben Franklin effect suggests that getting someone to do you a favor can make them like you more, due to cognitive dissonance. By rationalizing their actions, humans convince themselves they must like you since they helped you. This quirky psychological trick can foster goodwill and deepen connections.
How to Tap into Your Human Network for Success
Unlock the hidden potential within your network by identifying the right humans, choosing the perfect moment, and communicating effectively. The knowledge and resources you seek are often closer than you think—embedded in the humans around you. Learn how to leverage these connections for success.