Why Doing Favors Makes You Friends: The Ben Franklin Jedi Mind Trick

Why Doing Favors Makes You Friends: The Ben Franklin Jedi Mind Trick

The Ben Franklin effect suggests that getting someone to do you a favor can make them like you more, due to cognitive dissonance. By rationalizing their actions, humans convince themselves they must like you since they helped you. This quirky psychological trick can foster goodwill and deepen connections.

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